What matters is understanding the hows and whys of trends’ emergence and adoption. Because at the end of the day, trends have a lot to tell us about our cultural moment: what we love, what we hate, what we want to move toward. For a small business entrepreneur, “that’s a big deal because that means they’re not going to get paid, which means that tuition payment for their kid in college may be in jeopardy. So we take that really, really seriously.”
Global meets hyperlocal
From there, we generally start working on visual concepts that can make that vision more tangible. Our stakeholders are often editors with strong points of view on design and layout—and they love to edit whatever we come up with! Their perspective can give us essential focus as we move into development.
Business Talent
That’s because in spite of its iffy earnings reports over the last five years, Synergy Research reported that IBM had 7 percent of the cloud infrastructure market in its most recent report, which it defines as Infrastructure.
He gave the example of a plumber sending an invoice, and how they can tell if someone starts to create an invoice and can’t make it through the whole process. For a small business entrepreneur, “that’s a big deal because that means they’re not going to get paid, which means that tuition payment for their kid in college may be in jeopardy. So we take that really, really seriously.”
Look at this
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- What matters is understanding the hows and whys of trends’ emergence and adoption.
- Because at the end of the day, trends have a lot to tell us about our cultural moment: what we love, what we hate, what we want to move toward.
- The closer we get to understanding those things, the closer we get to getting inside others’ heads — to empathizing with them. And, really, to understanding ourselves.